Program-length commercials and host selling by the WWF

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Business and Society Review 106 (4):379--393 (2001)
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10.1111/0045-3609.00121

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Michael R. Hyman
New Mexico State University

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Responsible Ads: A Workable Ideal.M. Hyman - 2009 - Journal of Business Ethics 87 (2):199-210.

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