‘Freedom Through Marketing’ Is Not Doublespeak

Journal of Business Ethics 164 (2):227-241 (2020)
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Abstract

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation phase illustrates a paradox of freedom. After introducing mystification as an explanation for the obscuring rhetoric used to conceal post-emancipation violations of freedom during the West’s colonial phase, we briefly discuss the appropriateness of reparations. Finally, we discuss the contributions made by the articles in this thematic symposium.

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Michael R. Hyman
New Mexico State University

References found in this work

Anarchy, State, and Utopia.Robert Nozick - 1974 - New York: Basic Books.
Anarchy, State, and Utopia.Robert Nozick - 1974 - Philosophy 52 (199):102-105.
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Groundwork of the Metaphysics of Morals.Immanuel Kant - 1785/2002 - In Practical Philosophy. Cambridge University Press. pp. 37-108.

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