Review of Tom Beaudoin, Consuming Faith: Integrating Who We Are with What We Buy [Book Review]

Journal of the American Academy of Religion 73 (2):521-523 (2003)
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Abstract

This aims to be a prophetic book. In his previous work from 1998, Tom Beaudoin had begun articulating, on behalf of his own generation, a quest that reflected GenXers' irreverence toward social institutions, which have typically failed to address the spiritual dimensions of their own experience. Beaudoin began to notice that many of his own cohort were getting lost in hyperspace, collapsing their real identity into a virtual artifice. Since then, in the age of internet and Instagram, this has only been magnified for GenY and GenZ (etc), and nowadays this makes Beaudoin’s worries seem as poignant as the prophet Jeremiah’s. One of Beaudoin’s challenge, which he only began to address in this book, has been how to articulate a prophetic voice without lapsing into a moralizing posture which, for his demoralized young audience, would surely de-authenticate it.

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D. Seiple
Borough of Manhattan Community College (CUNY)

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