Abstract

Although over the past century psychology has gained some understanding of human capacities like perception, memory, and learning, considerably less progress has been made in understanding social behavior. The roots of this problem lie in the fact that the theoretical and methodological approaches historically taken by psychology are more suited to investigating capacities than they are to studying social behavior. Social behavior will only be understood through taking an approach that takes full account of the social nature of humans and the social fabric within which they act. 2012 APA, all rights reserved)