Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

Journal of Business Ethics 93 (1):1-19 (2010)
  Copy   BIBTEX

Abstract

Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of specific topics in the debate and identifies existing research gaps. Second, we identify the most influential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves our ability to judge a journal's influence on this particular sub-discipline

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 91,271

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Marketing ethics: an international perspective.Bodo B. Schlegelmilch - 1998 - Boston: International Thomson Business Press.
Marketing ethics.George G. Brenkert - 2008 - Malden, MA: Blackwell.
Marketing, Consumers and Technology.Gene R. Laczniak & Patrick E. Murphy - 2006 - Business Ethics Quarterly 16 (3):313-321.
Epistemological Structures in Marketing.R. Eric Reidenbach & Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
Epistemological Structures in Marketing.Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
FOCUS: Key Issues in Ethical Investment.Bodo B. Schlegelmilch Marc Cooper - 1993 - Business Ethics, the Environment and Responsibility 2 (4):213-227.

Analytics

Added to PP
2009-09-21

Downloads
141 (#128,096)

6 months
13 (#181,228)

Historical graph of downloads
How can I increase my downloads?

References found in this work

The Right and the Good. Some Problems in Ethics.W. D. Ross - 1930 - Oxford: Clarendon Press. Edited by Philip Stratton-Lake.
Moral Consciousness and Communicative Action.David M. Rasmussen - 1993 - Philosophical Quarterly 43 (173):571.
Erläuterungen zur Diskursethik.Jürgen Habermas - 1991 - Frankfurt am Main: Suhrkamp.
Business Ethics.Thomas M. Garrett - 1966 - New York: Appleton-Century-Crofts.

View all 40 references / Add more references