Abstract

In this paper, we consider the straw man fallacy from the perspective of pragmatic inference. Our main claim is that the straw man fallacy is a ‘pragmatic winner’ not primarily because of its persuasive power but rather because it targets the pragmatic cognitive-inferential skills of its victim while enhancing the prestige of its author. We consider that in the context of a straw man fallacy, the issue of the burden of proof, which is ‘reversed’, does not directly bear on the argumentation itself but has essentially to do with the difficulty for the targeted speaker of getting the attention of the audience back. It is difficult because countering this fallacy involves primarily a discussion of the reasons why the inference drawn was unduly derived, a process which is virtually destined to be a failure first of all because of the lack of relevance of justifications in comparison with that of actual points. Notions of retractability and the explicit-implicit divide are central to our approach.