The Strategic Impact of Stakeholders’ Perceptions: A Single Case Study from the Pharmaceutical Industry
Proceedings of the International Association for Business and Society 19:441-452 (2008)
Abstract
The paper develops a framework to evaluate a network's stakeholders' perceptions concerning an issue which is highly relevant for all stakeholders. The framework helps us to understand how stakeholder networks impact perceptions and vice versa, which will result in a better understanding of the interrelatedness of a network. On the other hand, it helps corporations to become more effective increating wealth with and for their stakeholdersISBN(s)
2155-2568
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2012-03-18
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