The Strategic Impact of Stakeholders’ Perceptions: A Single Case Study from the Pharmaceutical Industry

Proceedings of the International Association for Business and Society 19:441-452 (2008)
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Abstract

The paper develops a framework to evaluate a network's stakeholders' perceptions concerning an issue which is highly relevant for all stakeholders. The framework helps us to understand how stakeholder networks impact perceptions and vice versa, which will result in a better understanding of the interrelatedness of a network. On the other hand, it helps corporations to become more effective increating wealth with and for their stakeholders

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