Abstract

This paper concerns the connection between perceived country risk and corporate social responsibility (CSR) strategies and the communication of CSR strategychoices to consumers. This study incorporates the idea of explicit (voluntary) and implicit (regulated) CSR and presents possible CSR strategies that managers might choose based on risk. Using a convenience sample, this study finds that as managers perceive greater country risk, managers choose predominately compliance based CSR strategies. The purpose of this study is to understand strategies that managers choose based on perceived country risk and to recommend future research for CSR strategy implementation