Crafting a public image: An empirical study of the ethics of ghostwriting [Book Review]

Journal of Business Ethics 15 (7):711 - 720 (1996)
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Abstract

Ghostwriting is viewed by some as a necessary element for crafting an effective public image. Defenders of ghostwriting see no ethical dilemma in the practice because the audience knows the speechgiver is not necessarily the speechwriter. Alernatively, those regarding ghostwriting as unethical view the practice as deceitful. This group argues that the audience does not recognize the employment of a speechwriter and thus a speechgiver relies on the words of another to fortify personal ethos. This article examines several positions regarding the ethics of ghostwriting and discusses an empirical study testing three major positions found in ghostwriting literature. Findings from the study indicate that respondents do recognize the use of speechwriters by certain individuals in certain circumstances.

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References found in this work

Classical Rhetoric for the Modern Student.Edward P. J. Corbett - 1973 - Philosophy and Rhetoric 6 (2):125-126.
Ethics in Human Communication.Richard L. Johannesen - 1976 - Philosophy and Rhetoric 9 (2):130-131.
Ethics in Human Communication.Richard L. Johannesen - 1988 - Journal of Business Ethics 7 (4):258-272.

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