“Just not knowing” can make life sweeter (and saltier): Reward uncertainty alters the sensory experience and consumption of palatable food and drinks
Paul Rauwolf, Samantha K. Millard, Nicole Wong, Alexandra Witt, Timothy J. Davies, Aaron M. Cahill, Gregory J. Madden, John A. Parkinson & Robert D. Rogers
Journal of Experimental Psychology: General (forthcoming)
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The Effect of Blind Box Product Uncertainty on Consumers’ Purchase Intention: The Mediating Role of Perceived Value and the Moderating Role of Purchase Intention.Yi Zhang & Tianqi Zhang - 2022 - Frontiers in Psychology 13.