Journal of Business Ethics 18 (1):125 - 137 (1999)

This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, we suggest that any global code of ethics in marketing should consider two levels – normative guidelines and specific behaviors. A discussion detailing the factors that can impede the development of such a two-tiered code is included as well. Those factors being moral reasoning, organizational ethical climate, level of economic development and cultural dimensions. Finally, the feasibility and the possible outcomes of a global code of ethics in marketing is examined.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
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Reprint years 2004
DOI 10.1023/A:1006076530003
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References found in this work BETA

The Achieving Society.M. Brewster Smith & David C. McClelland - 1964 - History and Theory 3 (3):371.
The Challenge of Global Ethics.Paul F. Buller, John J. Kohls & Kenneth S. Anderson - 1991 - Journal of Business Ethics 10 (10):767 - 775.

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Universal Moral Values for Corporate Codes of Ethics.Mark S. Schwartz - 2005 - Journal of Business Ethics 59 (1-2):27-44.

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