Journal of Business Ethics 18 (1):125 - 137 (1999)

Abstract
This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, we suggest that any global code of ethics in marketing should consider two levels – normative guidelines and specific behaviors. A discussion detailing the factors that can impede the development of such a two-tiered code is included as well. Those factors being moral reasoning, organizational ethical climate, level of economic development and cultural dimensions. Finally, the feasibility and the possible outcomes of a global code of ethics in marketing is examined.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1006076530003
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 69,226
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

The Achieving Society.M. Brewster Smith & David C. McClelland - 1964 - History and Theory 3 (3):371.
The Challenge of Global Ethics.Paul F. Buller, John J. Kohls & Kenneth S. Anderson - 1991 - Journal of Business Ethics 10 (10):767 - 775.

View all 8 references / Add more references

Citations of this work BETA

Universal Moral Values for Corporate Codes of Ethics.Mark S. Schwartz - 2005 - Journal of Business Ethics 59 (1-2):27-44.

Add more citations

Similar books and articles

Analytics

Added to PP index
2009-01-28

Total views
47 ( #239,192 of 2,499,700 )

Recent downloads (6 months)
1 ( #418,206 of 2,499,700 )

How can I increase my downloads?

Downloads

My notes