Abstract

Shopping Around investigates the issues of contemporary popular narrative, feminine pleasure, and consumer culture, viewing the permutations of the feminine subject as a textual construction evolved through everyday life. A wide spectrum of texts are examined, exposing the fact that women "read" within a complex and conflicted cultural arena characterized by a significant intertextuality that multiply defines "femininity." Shopping Around raises these issues in the context of everyday cultural practices such as applying make-up, reading magazines, watching television, and working-out, providing a unique introduction to postmodern feminist and cultural theory.