Ethical inclinations of public relations majors

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Journal of Mass Media Ethics 4 (1):68-91 (1989)
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Abstract

Four primary ethical behaviors are explored in five situations among 258 undergraduate students, mostly in public relations (PR), in two mid?Atlantic public universities. Student self?reported ethical beliefs are found to be multidimensional, with data suggesting interpretations based on theories of reasoned action

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10.1080/08900528909358333

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Applying ethical theory to public relations.Thomas H. Bivins - 1987 - Journal of Business Ethics 6 (3):195 - 200.
Ethics in Business.Raymond Baumhart - 1968 - Holt, Rinehart and Winston.

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