Філософія становлення професійного іміджу

Гуманітарний Вісник Запорізької Державної Інженерної Академії 76:157-168 (2019)
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Abstract

The study relevance lies in the fact, that the prestige and success functioning of the high education national system depends on both the teacher and the high education institution. Such requirements make it necessary to purposefully prepare future high school teachers for creating their own effective professional and pedagogical image. Modern society perceives image as a political and socio-cultural category. Image acts as a link between the individual and the audience. At the same time, it serves as a reflection of both the audience interests and the professional interests, seeking to combine these interests, to move away from the unilateral pressure from above, typical of a totalitarian state. A recent research’s and publications’ analysis. In the study we consider the essence of a specialist’s professional image and his effective self-presentation features, which are presented in the works of I. Alekhin, V. Bebik, M. Vudkoka, F. Genov, F. Kuzina, N. Skripachenko, E. Utkin, D. Francis. The scientific achievements in the pedagogical image formation and a high school teacher’s "professional image" of such scholars as I. Volodarska, N. Guzy, A. Morozov, S. Panchuk, V. Khoroshikh, O. Chebikin, I. Chertikova deserve attention. An unexplored parts of a common problem s election - regularities in the development of the educational personnel pedagogical skills and a formation of professionally important qualities in future managers. The study foundation - the basic scheme for the individual image formation, is represent a novelty. The professional and pedagogical teacher image ensures a high social prestige and success of national system, which is simultaneously based on the strict requirements that the target audience puts forward. The study’s aim is to analyze the influence of personality characteristics on a professional image formation. The main material presentation. The modern image perception analysis is carried out not only in economic, but also in political and socio-cultural categories; presents the "image" definition; it was found that the image can be divided into two types: the ideal and the real analyzed sign systems, contribute to the image’s creation; highlighted the main image management types, which has a positive effect on the leader image and the whole team work’s result; selected elements in the individual with the personalization strategy of building a favorable image; it is established that the image has a very clear attachment to this time, reflecting even the nuances of changes in public opinion. The research methodology was made by methods of analysis and generalization. Conclusions - a concept has been formed in which a person must clearly maintain his image and the corresponding actions and actions

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