Consumer ethics in the european union: A comparison of northern and southern views [Book Review]

Journal of Business Ethics 31 (2):117 - 130 (2001)

Abstract

There is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and Southern European Union (EU) consumers'' perceptions of ethical consumer behaviour using Muncy and Vitell''s (1992) Consumer Ethics Scale (CES). The study samples 962 university students across four Northern EU countries (Germany, Denmark, Scotland, The Netherlands) and four Southern EU countries (Portugal, Spain, Italy, Greece). Some differences are identified between the two samples, which might question the ability of organisations to consider the EU as one homogeneous market.

Download options

PhilArchive



    Upload a copy of this work     Papers currently archived: 72,879

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Analytics

Added to PP
2009-01-28

Downloads
34 (#340,016)

6 months
1 (#386,016)

Historical graph of downloads
How can I increase my downloads?