In defense of advertising: A social perspective [Book Review]

Journal of Business Ethics 16 (2):109-118 (1997)
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Many critics have questioned the ethics of advertising as an institution in current American society. The purpose of this paper is to critically examine three negative social trends that have been attributed to advertising: (a) the elevation of consumption over other social values, (b) the increasing use of goods to satisfy social needs, and (c) the increasing dissatisfaction of individual consumers. This explanation yields a defense of advertising which argues that the underlying cause of these negative trends is not advertising, but a larger social factor - capitalism. Solutions that address the capitalistic roots of these negative social trends are suggested.



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Citations of this work

Irrational Advertising and Moral Autonomy.Alonso Villarán - 2017 - Journal of Business Ethics 144 (3):479-490.
Advertising and deep autonomy.Andrew Sneddon - 2001 - Journal of Business Ethics 33 (1):15 - 28.
Is Self-Identity Image Advertising Ethical?John Douglas Bishop - 2000 - Business Ethics Quarterly 10 (2):371-398.
Managed Hearts and Wallets.Ingrid Smithey Fulmer & Bruce Barry - 2009 - Business Ethics Quarterly 19 (2):155-191.

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References found in this work

A Treatise on the Family.Gary S. Becker - 1983 - Ethics 94 (1):152-153.
The Cultural Contradictions of Capitalism.Daniel Bell - 1972 - Journal of Aesthetic Education 6 (1/2):11.

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