Abstract

This paper brings together the concepts of social norms and innovation diffusion to assess two community development projects with gender targets. The projects failed to meet their objectives although they embodied leading global ?good practices? for community-based participatory approaches. In order to succeed, the projects needed to reach and empower poor women; however, they were located in contexts with significant gender inequalities and weak governance in one case, and with political conflict in the other. In such contexts, participatory projects with gender objectives likely require more strategic and longer term interventions than current community development models are allowing