Abstract

In this article we propose to overlap aesthetic experience with medial experience, starting from the assumption that every aesthetic experience is always a medial experience. Adopting a naturalistic approach, in which we explain what we mean with the term naturalization, we suggest a partial review of the issue. First, we state that human natural language is a kind of technology, made possible by certain physical, cognitive and social features; this sort of biological technology must be considered as an underlying condition for aesthetic experience. Secondly, we suggest the importance of social relationships among various species, demonstrating the role played by this relationships in natural selection: a new perspective will emerge. Thirdly, we explain in more detail why aesthetic experience can be likened to medial experience; in doing so, we offer an epistemological comparison between evolutionary theory and Marshall McLuhan’s approach to media studies. Resulting comparison will offer an original definition of aesthetic experience which rises through the interaction engaged by our natural technologies interacting prosthetically with environment