From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

Journal of Business Ethics 119 (2):245-264 (2014)
  Copy   BIBTEX


Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to institutional pressures for corporate social responsibility within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stakeholder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.



    Upload a copy of this work     Papers currently archived: 76,363

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Institutional conditions of corporate citizenship.Ronald Jeurissen - 2004 - Journal of Business Ethics 53 (1-2):87-96.
Multiple levels of corporate sustainability.Marcel van Marrewijk & Marco Werre - 2003 - Journal of Business Ethics 44 (2-3):107-119.
Is it ethical to use ethics as strategy?Bryan W. Husted & David B. Allen - 2000 - Journal of Business Ethics 27 (1-2):21 - 31.


Added to PP

29 (#405,036)

6 months
3 (#226,335)

Historical graph of downloads
How can I increase my downloads?