Abstract

Ethics will not become part of the management decision-making process until it ceases to be viewed as an add-on; first you decide, then you assess the decision ethically. This essay focuses on one ethical concept, the good or the valuable, and shows how to incorporate it in an ethically and economically effective decision process. We focus on this concept because it uncovers a key fault in strategic thinking and generates questions central to any complex decision.The concept of the valuable is used to distinguish goals and purposes. A goal is a more or less specific target toward which one aims. A purpose is a way of being or functioning viewed as valuable in itself.