Technical Challenges and Perception : Does AI have a PR issue?

Marie Oldfield
University of Glasgow
From collecting robust data, to modelling the real world and interpreting output, modelling is a complex undertaking. Increasingly, models have been highlighted that not only disadvantage society but those whom the model was originally designed to benefit. An increasing number of legal challenges around the world illustrate this. A surge of recent work has focussed on the technical but not necessarily the real-world challenges for practitioners. Through two studies we conduct an investigation into perception and real-world needs within industry. In study one we re-run the 2019 survey by Holstein et al. to determine differences between practitioner challenges in the UK and USA and we analyse any advancements apparent since the 2019 study. In study two we examine the perception of users and practitioners towards AI. This study helps to unlock interdisciplinary reasons behind existing challenges. Based on these findings we highlight directions for future research in this area
Keywords perception  science  anthropomorphism  mind
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