Commercial Advertising of Alcohol: Using Law to Challenge Public Health Regulation

Journal of Law, Medicine and Ethics 50 (2):240-249 (2022)
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Abstract

In most countries, the alcohol industry enjoys considerable freedom to market its products. Where government regulation is proposed or enacted, the alcohol industry has often deployed legal arguments and used legal forums to challenge regulation. Governments considering marketing regulation must be cognizant of relevant legal constraints and be prepared to defend their policies against industry legal challenges.

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