Abstract

This article proposes to approach issues around the self and its derivate concepts such as motivation through a methodology of rearticulation. For this, we build on the idea developed in the Vygotskian tradition of the self as mediated by cultural artifacts in activity, viewed as a transformative social process that reconfigures sense and meaning. We aim at suggesting these potentials by rearticulating activities in which people display their motives. Most contemporary ‘motivational technologies’ stage a pragmatic self-calculation. For some, these technologies confirm a common-sense, managerial self; others read them as a ‘poetics of practice’ that performs and produces new motives and selves in a liminal space of discursive creativity. These two readings are superseded as we – with art theory from Vygotsky through Brecht to Groys, Bourriaud and Rancière – consider drug counsellors’ experiments with aesthetic practices of self-display in which sense is reconfigured as dis-sensus, as meaning deferred. Aesthetics provide a lense through which we can appreciate how an artifact-mediation can be also a struggle for recognition that reconstitutes emerging selves, senses, and motives.