Taking the Train to a World of Strangers: Health Care Marketing and Ethics

Hastings Center Report 19 (5):36-43 (1989)
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Abstract

The marketing of health care services raises the prospect that an ethic of strangers will govern relations between providers and patients. A fiduciary model that emphasizes honesty and public accountability, as well as the patient's good and avoiding unnecessary services, can keep marketing consistent with the ethical tradition of medicine.

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Lawrence Nelson
Santa Clara University

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