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Ethical Dimensions of Advertising Executions
Journal of Business Ethics 17 (7):805 - 815 (1998)
Abstract
This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.My notes
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Citations of this work
Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu & Pervaiz Akhtar - 2019 - Journal of Business Ethics 159 (3):727-744.
Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?Ouidade Sabri - 2017 - Journal of Business Ethics 141 (2):235-247.
Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising.David M. Boush, Robert Madrigal & Guang-Xin Xie - 2015 - Journal of Business Ethics 129 (2):281-293.
The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression.Sylvie Borau & Jean-François Bonnefon - 2019 - Journal of Business Ethics 157 (1):45-63.
Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films.Simon Hudson, David Hudson & John Peloza - 2008 - Journal of Business Ethics 80 (2):289-304.
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