Abstract

National water quality concerns are creating momentum for legislation that takes a proactive stance toward agricultural practices involving agrichemicals. In response, the Environmental Protection Agency has asked the states to design appropriate non-point source pollution policies. This article examines the issues involved in two ways. First, it reviews the literature on previous conservation policies and discusses the implications for stricter regulation. Second, in order to determine the public opinion context for non-point source pollution policies, it examines the responses of a sample of Oklahoma rural leaders to a set of environmental, water quality, political, economic, and family farm orientation items developed in previous surveys. The analysis considers areas of agreement and disagreement related to socio-economic status, education, and extent of involvement in farming. It concludes that although Oklahoma's rural leaders are concerned about water quality problems, an environmentally-sound formulation of rural values has yet to develop. The most serious obstacle appears to be the perceived threat of environmental regulations to the variability of production agriculture