Abstract
Journalism educators who appear as expert witnesses and consultants in media law cases such as libel and invasion of privacy are often unfamiliar with the practical aspects of serving as an eflective, efficient, and ethical expert. These practical dimensions include federal and state rules of evidence and civil procedure, the process of deciding whether or not to accept a case, negotiations over fees and employment conditions, ethical conflicts associated with representation, the litigation process, and post-trial issues. It is unusual, especially in media law cases, for an expert's testimony to make or break a case, but a client has a right to expect aggressive and rigorous representation and ready accessibilityfrom the expert. The challenge facing the journalism educator who serves as an expert witness is balancing those demands with the responsibilities of being a professor while avoiding conflicts of interest.