Children and the changing world of advertising

Journal of Business Ethics 52 (2):161-167 (2004)
  Copy   BIBTEX


Concerns about children's ability to fully comprehend and evaluate advertising messages has stimulated substantial research and heated debate among scholars, business leaders, consumer advocates, and public policy makers for more than three decades. During that time, some very fundamental questions about the fairness of marketing to children have been raised, yet many remain unresolved today. With the emergence of increasingly sophisticated advertising media, promotional offers and creative appeals in recent years, new issues have also developed. This paper provides a basis for further examination of some the key questions in this area, and suggests how children's advertising research can be employed to illuminate them.



    Upload a copy of this work     Papers currently archived: 84,213

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library


Added to PP

282 (#52,656)

6 months
3 (#247,199)

Historical graph of downloads
How can I increase my downloads?

References found in this work

No references found.

Add more references