The paper offers a semantic and pragmatic analysis of statements of the form ‘x is beautiful’ as involving a double speech act: first, a report that x is beautiful relative to the speaker’s aesthetic standard, along the lines of naive contextualism; second, the speaker’s recommendation that her audience comes to share her appraisal of x as beautiful. We suggest that attributions of beauty tend to convey such a recommendation due to the role that aesthetic practices play in fostering and enhancing interpersonal coordination. Aesthetic practices are driven by a disposition towards the attunement of attitudes and aesthetic recommendations contribute to forwarding such attunement. Our view is motivated by an attempt to satisfy the following set of desiderata: to account for the experiential nature of aesthetic judgments, disagreements in aesthetic debates, and the normative aspirations of aesthetic discourse, as well as to avoid appealing to error theory and realist ontological commitments.
Keywords Beauty  Normativity  Disagreement  Contextualism  Recommendation  Assertion
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DOI 10.1080/0020174x.2016.1238778
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The Language of Morals.Richard Mervyn Hare - 1952 - Oxford, England: Oxford University Press.
Dispositional Theories of Value.Michael Smith, David Lewis & Mark Johnston - 1989 - Aristotelian Society Supplementary Volume 63 (1):89-174.
Relativism and Disagreement.John MacFarlane - 2007 - Philosophical Studies 132 (1):17-31.

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