Advertising and knowledge intermediaries: Managing the ethical challenges of intangibles [Book Review]

Journal of Business Ethics 48 (3):267-277 (2003)
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In today''s business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility – cultural industries such as art, music, or film, spread to advertising. Building on our perspective of the measurement of intangibles we propose a new categorisation of types of goods or services, and a framework for identifying some future ethical challenges in today''s global knowledge based society.



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References found in this work

Outline of a Theory of Practice.Pierre Bourdieu - 1981 - Human Studies 4 (3):273-278.
Advertising and behavior control.Robert L. Arrington - 1982 - Journal of Business Ethics 1 (1):3 - 12.
Material Objects in Social Worlds.Rom Harré - 2002 - Theory, Culture and Society 19 (5):23-33.
Autonomous Production?: On Negri's `New Synthesis'.Nicholas Thoburn - 2001 - Theory, Culture and Society 18 (5):75-96.

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