Abstract

The purpose of this research is to identify the contribution of self control toward impulsive buying on early adolescence. Impulsive buying is an unplanned purchasing when consumer experiences a sudden, often powerful and persistent urge to buy something immediately. Self control is the feeling that someone can make decisions and take effective action to achieve desirable outcomes and avoid undesirable ones. Respondents of this research consists of 200 early adolescence with 78 male and 122 female. Those sampling obtained by non-probability sampling techniques with convenience sampling method. The statistical measurement uses linear regression analysis method with SPSS version 11.5. The results implicates that self control significantly contributes to impulsive buying, refer to β score = -0.532, p< 0.05. Self control has 28.3% contribution to impulsive buying on early adolescence  .