Discourse and Communication 7 (3):319-340 (2013)

Abstract
This article illustrates how metaphor is used as a stance-taking resource and strategy to indirectly index enduring and changing representations of organizational identity through an analysis of speeches delivered by consecutive Secretary Generals of an agency of the United Nations. Drawing on Bucholtz and Hall’s framework of identity, and recent research on stance, it illustrates how metaphor marks attitudes and orientations to context, propositions and social and political structures/relationships. The analysis highlights similarities in the depiction of the organization over two terms of office, but also reveals differences in identity positioning and inter-subjective framing. Particular metaphorical scenarios and mappings are used rhetorically to strengthen subject positions and alignments, and mark evaluations, supporting Du Bois’s theory of stance as a ‘triune’ act. It is argued that a combined analysis of stance and metaphor provides an important framework and instrument for further research on identity construction, especially in organizational and political discourse. Moreover, the theory of stance can be further enhanced through an investigation of metaphorical mappings.
Keywords No keywords specified (fix it)
Categories No categories specified
(categorize this paper)
ISBN(s)
DOI 10.1177/1750481313494498
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 68,916
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Metaphors We Live By.George Lakoff & Mark Johnson - 1980 - University of Chicago Press.
Metaphors We Live By.George Lakoff & Mark Johnson - 1980 - Ethics 93 (3):619-621.
The Contemporary Theory of Metaphor.George Lakoff - 1993 - In Andrew Ortony (ed.), Metaphor and Thought. Cambridge University Press. pp. 202-251.

View all 20 references / Add more references

Citations of this work BETA

Evidentiality in Illness Narratives.Carolina Figueras Bates - 2018 - Pragmatics and Society 9 (3):356-380.

Add more citations

Similar books and articles

Conducting Research on Organizational Identity.Anu Puusa - 2006 - Electronic Journal of Business Ethics and Organization Studies 11 (2):24-28.
Organizational Storytelling, Ethics and Morality: How Stories Frame Limits of Behavior in Organizations.Michael Poulton - 2005 - Electronic Journal of Business Ethics and Organization Studies 10 (2):4-9.

Analytics

Added to PP index
2020-11-25

Total views
2 ( #1,441,439 of 2,497,803 )

Recent downloads (6 months)
1 ( #428,301 of 2,497,803 )

How can I increase my downloads?

Downloads

Sorry, there are not enough data points to plot this chart.

My notes