Thinking and Reasoning 13 (1):25 – 44 (2007)
AbstractDecision framing concerns how individuals build internal representations of problems and how these determine the choices that they make. Research in this area has been dominated by studies of the framing effect, showing reversals in preference associated with the form in which a decision problem is presented. While there are studies that fail to reveal this effect, there is at present no theory that can explain why and when the effect occurs. The purpose of this article is to present a selective review of research and use this to argue for a new framework for considering decision framing, to interpret past studies, and to set an agenda for future research. A simple information-processing model is developed. The model provides the basis for arguing that previous research has taken too narrow a view of how decision problems are internally represented and how these representations are transformed into choice behaviour. In addition, the model is used to highlight the importance of decision content and context.
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Citations of this work
Framing the Outcome of Moral Dilemmas: Effects of Emotional Information.Grazia Pia Palmiotti, Fiorella Del Popolo Cristaldi, Nicola Cellini, Lorella Lotto & Michela Sarlo - 2020 - Ethics and Behavior 30 (3):213-229.
How Framing Statistical Statements Affects Subjective Veracity: Validation and Application of a Multinomial Model for Judgments of Truth.Benjamin E. Hilbig - 2012 - Cognition 125 (1):37-48.
Evaluative Polarity Words in Risky Choice Framing.Annika Wallin, Carita Paradis & Katsikopoulos Konstantinos - 2016 - Journal of Pragmatics 106:20-38.
Aiding Lay Decision Making Using a Cognitive Competencies Approach.A. J. Maule & Simon Maule - 2015 - Frontiers in Psychology 6.
The Influence of Probabilities on the Response Mode Bias in Utility Elicitation.Christopher Schwand, Rudolf Vetschera & Lea M. Wakolbinger - 2010 - Theory and Decision 69 (3):395-416.
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