Abstract

Branding is a magic weapon for enterprises to participate in international competition, and empowering enterprises through branding has become a national strategy in the new era. Economic and social development has won wide acclaim from the international community, but enterprises generally have the problem of being “big but not strong”, which is not matching with long history and great power influence. The brand bottleneck of Chinese enterprises has been highlighted. Recent brand theory research has been fruitful on the whole, but there are also some weak links, among which “the mechanism of enterprise brand value formation” is a research theme to be strengthened. This paper presents a number of suggestions for the formation of corporate brand value. The empirical analysis was conducted using valid data. The results found that: customer involvement behavior has a significant positive influence on customer citizenship behavior and customer experience value. Customer experience value has a significant positive influence on customer satisfaction and customer commitment. It plays a mediating effect in the relationship between the influence of customer involvement behavior on customer satisfaction and customer commitment, respectively. Customer satisfaction has a significant positive influence on customer commitment, and plays a mediating customer commitment has a significant positive effect on customer citizenship behavior and mediates the effect of customer experience value on customer citizenship behavior. The experimental results show that: the accuracy of crop color recognition by this method is high, and it has the advantages of faster computational efficiency and higher computational accuracy compared with other algorithms, thus verifying the reliability of the algorithm. Based on the fuzzy sentiment of online reviews, this paper improves the continuous use model ECM-ISC and formulates the inference rules of fuzzy affiliation function, and verifies the brand conversion intention and brand conversion type of cell phones by example calculation, which has good accuracy and generality and has important practical significance for brand marketing and early warning management. In addition, the use of brand economics in the study of corporate brand positioning is a development and innovation of brand economics.