Abstract

Due to their role as a centre of knowledge and character development,public higher education institutions serve as the best platform for emphasisinghealth communication messages and promoting a healthy lifestyle. Highereducational institutions’ employees should have good physical and mentalhealth to enable them to demonstrate good values to the students. Thus,the social cognitive theory was specifically selected to take a closelook at how a conducive environment and knowledge influence employees’intention towards the tobacco-free policy. This study used the partial leastsquares and structural equation modelling software to examinefactors influencing the adoption of tobacco-free policy among employeesin a Malaysian higher education institution. It also measured the impact ofworkplace health promotion on employees’ intention to comply with tobaccocessation regulations. Statistical results confirmed that all three constructsof employees’ environment, self-efficacy, and knowledge have a significant influence on employees’ intention to adopt the tobacco-free policy. The resultsof the study contribute to a better understanding of the effectiveness of highereducation institutions’ tobacco-free policy in Malaysia. The findings are usefulfor policymakers, higher education institutions, and practitioners in enhancingtobacco cessation policy in Malaysia. Limitations and suggestions for futureresearch are also included in this paper.