Abstract

Through my personal lenses as a scholar/sevak at the Parmarth Niketan Ashram in Rishikesh, I explore the ashram’s efforts to raise environmental awareness through the performative practice of Ganga aarti. Simultaneously a religious event and an environmental rally, the daily Ganga aarti on the bank of the Ganga River represents an environmentally focused innovation upon an existing religious practice. Aside from being a devotional act of reverence to the goddess Ganga Ma, Ganga aarti at Parmarth Niketan is a self-consciously performative practice intended to draw and entertain audiences from all walks of life and from all over the globe. Ganga aarti combines the ritual practice of Ganga puja, bhajan-kirtan, guru darshan, bhakti, and sometimes bliss via the total sensorial experience. “Mobile” Ganga aarti performances in other parts of North India are often day-long events featuring impassioned lectures about the importance of the environment, a traveling puppet show in which Shiva and Ganga Ma urge the crowds not to dump rubbish in the river, classical dance performances, distribution of hats and t-shirts, and girls dressed as the swarup of various river goddesses. I argue that as religious institutions increasingly engage in pro-environment endeavors with the public support of government officials, this public performance style will become an increasingly visible and influential feature of Indian environmentalism.