Abstract

Spirituality is an area of interest for management and business. But two issues confront it: the struggle to be amidst a utilitarian framework where spirituality is reduced as a means to forward profit-oriented goals and difficulty with spirituality’s subjective and multifaceted nature in business management. Challenges abound in determining which spirituality is appropriate. Business scholarship is dominated by a utilitarian view, which some more philosophically oriented scholars have opined to be counterintuitive to the real purpose of workplace spirituality. But some recognize the significance of pragmatic and useful approaches, which this paper views as something integrated into the more philosophic approaches, particularly through virtue ethics. Thus, the authors offer the case for virtue, examined in the person of Corazon C. Aquino, Asia’s first woman president, who successfully bridged the gap between the sacred and secular. To appease both utilitarian and more metaphysical orientations, this research stipulates that for every value-added service rendered to others, there is a corresponding virtue enhancement in the person.