Agriculture and Human Values 26 (3):193-201 (2009)

Abstract
With “consumer demand” credited with driving major changes in the food industry related to food quality, safety, environmental, and social concerns, the contemporary politics of food has become characterized by a variety of attempts to redefine food consumption as an expression of citizenship that speaks of collective rights and responsibilities. Neoliberal political orthodoxy constructs such citizenship in terms of the ability of individuals to monitor and regulate their own behavior as entrepreneurs and as consumers. By contrast, many proponents of alternative food networks promote the idea that food citizenship is expressed through participation in social arrangements based on solidarity and coordinated action rather than on contractual and commoditized relationships between so-called “producers” and “consumers.” This paper thus focuses its analysis on the strategies used to mobilize people as consumers of particular products and the ways, in turn, in which people use their consumption choices as expressions of social agency or citizenship. In particular, the paper examines how the marketing, pricing, and distribution of foods interact with food standards to enable and constrain specific expressions of food citizenship. It is argued that narrow and stereotypical constructions of the “ethical consumer” help to limit the access of particular people and environmental values, such as biodiversity, to the ethical marketplace
Keywords Citizenship  Ecological citizenship  Neoliberalism  Organic food  Scale
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DOI 10.1007/s10460-008-9155-8
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References found in this work BETA

Citizenship and the Environment.Andrew Dobson - 2003 - Oxford University Press.
Citizenship and the Environment.Andrew Dobson - 2004 - Environmental Values 13 (4):552-554.

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Citations of this work BETA

What to Buy? On the Complexity of Being a Critical Consumer.Mickey Gjerris, Christian Gamborg & Henrik Saxe - 2016 - Journal of Agricultural and Environmental Ethics 29 (1):81-102.

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