Abstract
This book, officially a contribution to the subject area of Charles Peirce’s semiotics, deserves a wider readership, including philosophers. Its subject matter is what might be termed the great question of how signification is brought about (what Peirce called the ‘riddle of the Sphinx’, who in Emerson’s poem famously asked, ‘Who taught thee me to name?’), and also Peirce’s answer to the question (what Peirce himself called his ‘guess at the riddle’, and Freadman calls his ‘sign hypothesis’).