Using Stakeholder Orientation to Explain Candidate Attraction to Specific Corporate Social Practices

Proceedings of the International Association for Business and Society 20:77-88 (2009)
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Abstract

Early research examining the relationship between corporate social practices and candidate attraction generally concludes that prospective employees prefer to be affiliated with socially responsible organizations (Dolan, 1997; Greening & Turban, 2000; Turban & Greening, 1996). A basic assumption embedded in these studies is that there is a generalized consensus among job candidates regarding the factors that constitute a desirable social record. Our project challenges this assumption and seeks to uncover variation among prospective job candidates’ attraction to specific organizations’ social practices. We draw on the model of stakeholder orientation outlined by Mitroff (1983) to build a theoretical framework to explain variations in candidate attraction to specific practices and to guide the development of propositions that outline how candidates might be attracted to certain practices. Analysis of pilot data provides an illustration of how various corporate social practices cluster in a manner that is consistent with the theoretical propositions.

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