Claudia Leeb
Washington State University
Why did millions of people respond to the failures of neoliberal capitalism by voting in leaders that further undermine their existence? In this article, I combine the insights of the early Frankfurt School Critical Theory (Theodor W. Adorno) with the insights of psychoanalytic theory (Sigmund Freud) to show how economic factors interact with psychological factors in the rise of the far-right today. The propaganda techniques used by far-right leaders create conditions in masses that are akin to hypnoses. Such techniques induce regressions in far-right followers in which the unconscious predominates, and far-right leaders use to manipulate the masses. To further detail the theoretical framework, I analyze a Trump rally and an interview with a Trump follower.
Keywords Far right  Frankfurt School  Adorno  Psychoanalytic theory  Freud  Introjection  Trump
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