Abstract

This chapter combines the insights of Sigmund Freud and Theodor W. Adorno to explain some of the psychoanalytic mechanisms that contributed to a scenario where people voted for a leader who undermines their very existence. Trump successfully exploited the feelings of failure of the millions of Americans who have not lived up to the liberal capitalist ideology of success. By replacing their ego ideal with their leader, Trump voters could get rid of the frustration generated by such an ideology. The people “fell in love” with Trump because he gave them the illusion that they “can become great again.” Moreover, by lifting moral restrictions to being openly classist, racist, and sexist, Trump generated a permanent festival where the American people can feel better than classed, raced, and gendered Others and thus satisfied with themselves again.