Abstract

The transnational business tends to give up its factories, keeping only the functions, services and employees that allow it to create the world where the commodity exists. Advertising agencies invent the spiritual dimension of events, which must be embodied to motivate behavior. But this kind of social relation is contradictory to tie logic of commun goods . These spring from cooperation, they are indivisible, infinite, they cannot be appropriated: a common good assimilated by a user does not become his « exclusive property. » Resistance to the capitalist appropriation of common goods will only be effective if it recognizes the primacy of cooperation between minds over the capital-labor relation. This is where new objectives and new fields of struggle can be defined