Abstract

The tides of change constantly surface new currents in the world of business. No longer is it sufficient to seek the static positional advantage offered by classical Porterian analysis. This article explores the emerging direction of business strategy as expressed by the concept of evolutionary advantage. It examines first the major forms of business knowledge over the last century, then considers mainstream frameworks for strategic analysis, and offers, as a compelling alternative, the emerging notions of evolutionary development and evolutionary learning. Through application of Evolutionary Systems Design, it is shown how an organization may cultivate strategies for sustainable success.