Abstract

The increasing popularity of blogs and blogging, as well as their integration into the mainstream media mix, has sparked an ongoing discussion of whether a code of blog ethics is necessary or even feasible. In this article, I draw upon new communication technology ethics scholarship and an exploratory survey of bloggers to propose such a code. This code, unlike previous proposals, recognizes interactivity and the importance of prioritizing the human element in computer-mediated communication as the core values in blogging ethics.