Abstract
We sometimes stop to reflect on our mental states, and such reflection can lead, at times, to changing our minds. It can, as well, lead us to endorse the very attitudes which we previously held. Such reflective endorsement has been called upon to play a wide range of roles in philosophical theorizing. It has been thought to ground a distinction between two fundamentally different kinds of knowledge: reflective knowledge and mere animal knowledge. It has been thought to serve as a ground for rational change of belief. It has been called upon to explain the possibility of freedom of the will. And it has been brought into service to explain the source of normativity. This chapter argues that it can play none of these roles.