Interrelations with clients are the basis of banking system functioning. But in the process of attracting new customers banks should pay attention to avoiding high credit risk and money laundering risk. Theoretical aspects, practical methods and modern technologies of serving customers are considered and systematized in the article. The main marketing tools to strengthen relationships with loyal customers and attract new clients are branding, multi-service package with discount rates and lower fees, price, distribution channels and providing unique services. According to the NOCKS FISHES Company’s research, the information of marketing innovations or internal communications is barely illustrated in the publications. In the present circumstances there is a need to increase the responsibility of experts for the accuracy of information and results of analytical reviews of economic forecasts. The eventual risks by broadening access technology for customers are recognized. There are presented suggestions how to increase efficiency of interrelations between clients and banks in the article.
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DOI 10.21303/2504-5571.2016.00061
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