Ethical behavior among marketing researchers: An assessment of selected demographic characteristics [Book Review]

Journal of Business Ethics 9 (8):681 - 688 (1990)
  Copy   BIBTEX

Abstract

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 90,616

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Marketing ethics.George G. Brenkert - 2008 - Malden, MA: Blackwell.

Analytics

Added to PP
2009-01-28

Downloads
56 (#255,693)

6 months
4 (#319,344)

Historical graph of downloads
How can I increase my downloads?