I show that Nietzsche's puzzling and seemingly inconsistent claims about consciousness constitute a coherent and philosophically fruitful theory. Drawing on some ideas from Schopenhauer and F.A. Lange, Nietzsche argues that conscious mental states are mental states with conceptually articulated content, whereas unconscious mental states are mental states with non-conceptually articulated content. Nietzsche's views on concepts imply that conceptually articulated mental states will be superficial and in some cases distorting analogues of non-conceptually articulated mental states. Thus, the claim that conscious states have a conceptual articulation renders comprehensible Nietzsche's claim that consciousness is "superficial" and "falsifying.".