Interactive alignment: Priming or memory retrieval?

Behavioral and Brain Sciences 27 (2):201-202 (2004)
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Abstract

Pickering & Garrod's (P&G's) interactive alignment model explains the existence of alignment between speakers via an automatic priming mechanism. We propose that it may be preferable to explain alignment through processes of memory retrieval. Our discussion highlights how memory retrieval can produce the same results as the priming mechanism and presents data that favor the memory-based view.

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